Apple is in discussions to integrate AI-powered search engines from OpenAI, Perplexity, and Anthropic into its Safari browser, according to a report by Bloomberg on Wednesday. The development, revealed during a U.S. Department of Justice antitrust trial, underscores Apple’s increasing focus on artificial intelligence in response to evolving user behavior. Eddy Cue, Apple’s Senior Vice President of Services, disclosed the company's AI plans while testifying in the ongoing lawsuit against Alphabet, Google's parent company. The case focuses on the multibillion-dollar deal—estimated at $20 billion annually—that makes Google the default search engine across Apple devices via Safari. During his testimony, Cue highlighted a pivotal shift: for the first time, the number of searches conducted via Safari declined last month. Cue attributed this drop to the growing popularity of AI-driven services that provide direct answers to user queries, reducing reliance on traditional keyword-b...
Comments
Post a Comment