keepsthefact

Snapdeal, a company started in 2010 became 2nd largest ecommerce retailer in 2013. After the arrival of Amazon in India, it became the number 3rd ecommerce marketplace in India. The Revival Story of Snapdeal In 2016, Snapdeal was in the top 3 ecommerce retailers of India. So what suddenly happens with that and why did they lose their market in just 6 months. In this article, I will tell you the story of Snapdeal's fall in 2017 and its revival in 2020. So Let's get started The fall of Snapdeal   In 2016 every ecommerce player was inviting himself, improving the experience of customers, and doing multiple tie-ups. Snapdeal was also doing the same. Snapdeal acquired many startups and small companies but nothing from it worked for them. Snapdeal - Freecharge didn't work. Snapdeal and Gojavas court case. And many other controversies made Snapdeal uncomfortable. Snapdeal was unable to improve their customer experience and unable to innovate in their com...