keepsthefact

The Decline of Creativity: How AI is Changing Content Creation In 2000, the dot-com bubble burst, sending shockwaves through the industry. Many experts and analysts predicted the end of the internet. But in reality, it was a new beginning. Even Amazon, now one of the world's most valuable companies, saw its stock nosedive by more than 90% from its peak. Over time, however, it rebounded and became an integral part of the global economy. Over the last two decades, SEO changed the way marketing worked. Writers who couldn’t adapt to SEO-friendly writing struggled to reach their audience. Then came social media, bringing a fresh wave of good content. But soon, a flood of content—driven by paid marketing—took over, leading to creators complaining about their inability to reach audiences organically. This was also the time when discussions around the Dead Internet Theory started circulating. This theory suggests that the internet essentially "died" around 2016-2017. Iron...

Imagine the Future of Shopping You're on your favorite app, watching a live video showcasing the latest must-have gadget. The host is answering all your questions, showing you every feature in real time. And right there on your screen is a "Buy Now" button. With one click, the item is added to your cart—no need to leave the stream, no need to second-guess. You're captivated, and before you know it, you've made the purchase. This is live shopping . It's not just about buying; it's an experience. How Did Live Shopping Begin? Live shopping found its roots in China, with platforms like Taobao Live leading the way. What began as an experiment turned into a multi-billion-dollar industry, reshaping customer behavior and creating a culture around interactive commerce. It wasn’t just about buying—it was about trusting influencers, engaging with content, and making informed-yet-impulsive decisions. This modern trend, however, echoes a familiar past. Rem...

AI-Generated Influencers Rise Influencer Marketing, AI is changing the influencer marketing game by offering brands, entrepreneurs new dimensions. With the continued advancement of AI, it has snuck its way further into marketing and now even reinvents traditional influencers with A.I. powered beings in what is being called apocalypses or Rise of The Machines hostesses In this article we explore how AI-generated social media influencers came to be, their challenges and advantages, as well a few ways in which brands can use them successfully. AI-Generated Influencers Rise The digital cyborg of AIs - AI-generated influencers, have evolved into seemingly real-world-ready (as in quite close to a human) creations owing to advanced algorithms and computer generated imagery. In contrast to human counterparts, these virtual beings are computer generated and exist only for social media purposes Particularly on Instagram,TikTok & Youtube. Notable AI Influencers Lil Miquela - An Inst...