AI at the Heart of Storytelling: Nvidia's Vision for the Future of Media and Entertainment
Artificial Intelligence (AI) is no longer a peripheral tool in media production—it has become a driving force in how stories are created, told, and delivered in real time. Speaking at the inaugural World Audio Visual and Entertainment Summit (WAVES) 2025 in Mumbai, Richard G. Kerris , Vice President at Nvidia, emphasized how AI is redefining the entire media and entertainment value chain. With a rapidly growing ecosystem of developers and next-generation tools, Nvidia is pushing the boundaries of what's possible in creative industries. Kerris’s core message to the industry was clear: AI is not here to replace artists—it’s here to enhance their creativity and speed up the storytelling process . “Whether it’s a movie, a TV show, or a game—it’s really about the story. These tools help you get to that point faster,” he said. At the center of this transformation are Nvidia’s developer-first initiatives, including RTX Kit, HoloScan for Media , and NIM (Nvidia Inference Microservices)...